Buy Rolex Day-Date

Looking to buy a Rolex Day-Date? Take a look at the Amstel Watches collection. We hold an extensive stock of unworn Rolex watches in the Netherlands, and you're welcome to visit our boutique in Amsterdam to try your Rolex on. It's of course also possible to trade in your current watch when purchasing a Rolex Day-Date from our range.

Buy a Rolex Day-Date: why at Amstel Watches?

Amstel Watches has been a trusted name in the world of unworn Rolex watches for many years. We've been buying and selling watches every day since 2015. With hundreds of five-star reviews on Trustpilot, Google and Chrono24, along with an extensive range, we're the company to do business with in the Netherlands. We're also a Certified Seller on Chrono24 and MondaniWeb, which further reflects our knowledge and expertise.

Rolex Day-Date: how does Amstel Watches work?

Buying a Rolex Day-Date at Amstel Watches B.V. takes just a few clear steps. The whole process is designed to make purchasing your Rolex as reliable, discreet and secure as possible:

• Browse our stock and select the Rolex Day-Date of your choice
• If you order through the webshop, we'll ship your new watch fully insured.
• You can also book an appointment to view and try on the watch in person.
• Our boutique is secured and you can park underneath the building, so you don't have to walk through the street with valuables.
• After viewing the Rolex Day-Date at our boutique, you can proceed with the purchase.
• Once payment is complete, you'll receive your new Rolex Day-Date (including box, papers and accessories where applicable).

What should you bring to our boutique?

When purchasing your Rolex Day-Date, please bring a valid ID to our boutique at Vijzelstraat 68 in Amsterdam. We record your details in accordance with applicable legislation.

Buy a Rolex Day-Date: the history of the model

The Rolex Day-Date was launched in 1956 and is the flagship of the Swiss brand. It has a long history as one of the most exclusive watches in the world, worn by countless well-known figures over the decades — a status the Day-Date still holds today.

The Rolex Day-Date is now available in two sizes (36 and 40 mm), and its silhouette has remained remarkably consistent over the years. The case and bracelet are made entirely of precious metal — either gold or platinum — and the dial shows both the day and the date.

Inside the most recent Day-Date sits the calibre 3255, one of the finest movements being produced today. It's a fully automatic movement with a power reserve of around 70 hours and is COSC-certified, meaning it has been independently tested for accuracy and precision. Because the current Rolex Day-Date also uses a Parachrom hairspring (anti-magnetic) and Paraflex shock absorbers, the watch is well protected against shocks, temperature variations and more.

When it comes to the Rolex Day-Date, the options for making it your own are almost endless. The watch is available in yellow, white and rose gold, as well as platinum. From there, you can choose a dial in a range of colours, including blue, green, rhodium, chocolate, sundust, white, black, Eisenkiesel and fully diamond-set. It's also possible to replace the gold bezel with one set with diamonds. Every Rolex Day-Date comes on the signature President bracelet.

Each year, Rolex typically announces new models and specification updates at the Watches & Wonders event in Geneva. This means certain models are discontinued while new variants are added to the range. Several new combinations of the Rolex Day-Date were released this year, including three new dials for the 36 mm model (Turquoise, Green Aventurine and Carnelian). These dials can also be paired with additional gem-setting, for instance on the bezel. A new Rolex Day-Date in platinum has also been introduced, which can be ordered with a fluted bezel as shown in the photo below. The dial colour on this model has changed as well.

As a daily watch, the Rolex Day-Date is hard to beat. Its exclusive appearance combined with a robust case and bracelet make it a real pleasure to wear. It sits so comfortably on the wrist that, after a while, you barely notice you're wearing it.

Want to buy a Rolex Day-Date right away? Browse our stock or get in touch.

Contact Amstel Watches today for a no-obligation conversation about the full range of options. You're very welcome to trade in your current watch for a Rolex. Our specialists are ready to help and make sure you have a memorable experience.